At Sunski I led our social media efforts and was in charge of creating and executing engaging social copy and creatives that translated our culture with a consistent and playful brand voice. I initiated and managed partnerships aimed at gaining followers, increasing reach and engagement on Sunski social platforms from 10k to 45k. I also used the social channels to bring attention to Sunski’s various initiatives - including our non-profit partnerships, environmental pillars and general office shenanigans / mischief.
I managed content strategy to launch a social campaign highlighting our newest product, a sunglasses collaboration with Huckberry. I coordinated with external photographers to set the tone and creative direction to deliver engaging and original copy and content, resulting in creatives that generated our best selling summer shades.
I spearheaded and coordinated a non-traditional 4th of July sale campaign with a non-competitive partner who's audience we could leverage to bolster awareness around our environmental tenets. I managed a partnership between Sunski and 1% for the Planet that resulted in a 250% increase in sales over the four day sale period along with significant PR and social reach.
